When applying for a job, besides your CV you will also have to send a cover letter and not many people love writing them. No matter how much you love writing, you can easily find yourself resenting the fact that you have to write a cover letter for every job you apply for. Do not think there is a time where cover letters will not be needed and if your resume is not that detailed then it is through the cover letter that you can appeal to the employer. One of the reasons why you need a cover letter is that your writing style and personality will be evident if you write it well and it is the perfect chance to tell the employer why he or she needs you before the interview. It is important to remember that when you have the perfect cover letter it puts you in a better position with the employers because most of what they end up receiving is not that good. Whatever you do, it is important to stay away from boilerplate cover letters. Every cover letter should be customized depending on where you are sending it to. You will not be enthusiastic about mass emails and this is the same reaction employers have when a boilerplate cover letter hits their inbox or desk.
It makes sense when you find the address of the person who will be sorting out the applications. People will check their own emails often and if you are sending to the general addresses it might be quite a while before anyone opens it not to mention at times these letters are never read. The letter can be addressed to the hiring manager, the internal recruiter and also the HR person. It is these professionals who will determine whether you get the job or not and tailoring the letter to impress them raises your stakes. Search for their names and other details which will make the letter look like it was just meant for them.
Once you are done with the salutation you need to move on to the body and this should include the captivating aspects of the firm you are applying to. If your cover letter is different from the rest then there is a good chance the recruiting professional will be interested enough to read it to the very end. There are people who assume that their degree or diploma certificates are enough to get them a job but this is not true because there are fresh graduates every year and to increase your chance of getting hired it requires you to explain to the company what they will get when they hire you.